When you are doing business, you always care about profit as one of your goals. It is correct! However, the profit is not the end of your path. It should be the start of your journey for the greater values that you can turn into your contribution to our lives, and support others. The question is, how can you succeed in doing business to get both profit and sustainable development with a well-known brand name? The answers are many keys - from an excellent business plan and business strategy to implementation with great leadership. In this post, I just want to mention to business ethics in the implementation as the key to your success. What does the term of business ethics mean? There are many definitions. However, in my point of view, business ethics relate to the way you act to keep customer's trust, the way you treat customers as your friends, and the way you advise customers to get the best options and benefits for them.
Customers' trust: This point plays an important role and becomes the start for further customers' transactions. If the customers are not clear about your business legal information and performances, they will not trust you. Thus, you should make sure that you provide sufficient information to your customers and support them to clarify unclear points. The customers also trust you if you show the consistency in every performance, the precise procedures, and your responsibility in every action.
Customers are your friends: This point implies that you should care about your customers as your friends, so you should aim to satisfy your friends by your services rather than only sell your services by marketing activities to achieve only your goals. Moreover, when the customers are treated as your friends, they tend to become your frequent customers and refer you to others.
Advises for your customers: You have insights of your services, so you are the best advisers for your customers to get the best options based on their wants and needs. If the customers see the great benefits that they may get from your services, they do not mind paying for your services.
Your customers are your business assets, so it is no doubt that you should care about them and involve them in your business performances as reviewers, contributors and partners, as well. Once you keep your business ethics in working with your customers, you will succeed!!!
Posted on LinkedIn in June 19th, 2014
https://www.linkedin.com/today/post/article/20140619060430-159856846-business-ethics-the-key-for-your-success?trk=mp-reader-card
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