Facebook marketing - an effective marketing campaign for Vietnamese market

Author: Hoa Nguyen, MBA.,MA.

Statistics reveals that about 20 million Vietnamese people are using Facebook with 90% from the range of 14 to 35 years old. Thus, revenues getting from Facebook marketing campaigns of companies here tend to increase dramatically. Since perceiving potential profitable business here, Facebook has been dealing  with local agencies to sign cooperation agreements, and Clever ads company has just become the first Authorized Re seller of Facebook in Vietnam.
The phenomenon of Facebook blooming in Vietnam suggests companies that it shall be smart if they spend their priority in doing Facebook marketing campaign since Twitter and LinkedIn are still not much been interested in Vietnamese people.

In order to implement successfully Facebook marketing campaign, a business does not only need to set up judiciously its market target and to have a perfect implementation plan, but it also need to follow online advertisement rules of Vietnam government. According to Mrs. Le Thi Ha, Division of Legal Affairs, Department of E-Commerce and Information Technology, Ministry of Industry and Commerce, Vietnam, every website, which allows individuals and companies to do business, is determined as E-commercial website, and if it is fit with Article 2, Decree No 52, it is registered to Ministry of Industry and Commerce, Vietnam. In additional, the Circular 12/2013/TT-BCT was announced to guide companies in registration procedures.

In the tactic perspective, Facebook marketing campaign should be outsourced to save resources for business since many talent students are willing to provide their services in managing Facebook sites, which can help them to earn extra money. Students, who are studying business and have a "think out of the box" approach, can bring the excellent Facebook marketing services for the business. Facebook is the best suit for young people, as always. Social media marketing services may arise in this market soon like in others over past years.