Valentine's Day in Vietnam

Author: Hoa Nguyen, MBA.,MA.

Today is a special Valentine's Day with the interesting date of 14.02.2014. Valentine's Day is celebrated in various countries around the world, although this day is not a holiday in most of them. In Vietnam, Valentine's Day is also celebrated and becomes a special occasion for couples to show their love for each other. Chocolates, roses, and greeting cards are traditionally given as gifts, but many other creative gifts are also given to beloved people on this day. However, relationships, which are invaluable as they become a unique feature in Vietnamese culture values, are being promoted in this day. Vietnamese people do not only care about their lovers, but they  also care about their family and friends. Therefore, Valentine's Day may become an important day in Vietnamese culture for people to express their love and respect to all of their loved ones. This mixing of values of Western Culture with Vietnamese Culture may lead to an interesting Valentine's Day in Vietnam.

In term of business, creative services and gifts are attracting Vietnamese consumers. In some online advertisements, we can see some funny services such as "Lover for lease" with diversified packages, even including from A to Z package!!! Looking inside this service, we understand that Vietnamese young people care about their family and friends so they want to have a lover in Valentine's Day to satisfy their relatives. In fact, their family members always ask them whether they have a lover or not  when they are from 18 years old. Promotion for family care in Valentine's Day instead of only couple care in this day may make Vietnamese young people feel free and enjoy their moments with their family rather than finding a phony lover.

Happy Valentine Day :D